Guidelines

We offer two submission formats:

1. Video: For this format, authors must submit a 17-20min video. Only the video is submitted and only the video is presented in the session, with no presentation by the authors, followed by 10min for Q&A.
2. Video + Comment: For this format, authors must submit a 13-15min video and a text with 500-1000 words. The authors will make a 5min presentation before or after the video, followed by 10min for Q&A. This format is suitable for authors who seek to bring sync between textual and visual elements with their research.

Besides the video submission, authors should provide an abstract of up to 300 words that shows:

1. The expected contribution to knowledge within the topic explored in the research;
2. The theoretical background that was used for the development of the research (main concepts, theories, ideas on which the research is based);
3. The methodology used;
4. Findings and Conclusions.

After the abstract, add a list of up to 6 references used by the authors.

Videos must be uploaded on Vimeo (http://vimeo.com) and password protected. When submitting your video, you must send both the link for the video and its password. Remember to remove all author information from submission (user, credits, etc.) so that the review process can remain anonymous.

In addition to the references suggested later on, the authors can reflect on the following topics to think about the development of the film:

- What is the reason for developing a film about your research topic? How does using video format help you present your research? Reflect upon the narrative of your research and think about how it could be placed / developed and if it is suitable for the video format.

- How can you explore creativity through your film? Since video format is not tied to traditional structures of showing search results, using innovative aspects in video can help to present research in this format.

- Although the development of videography is highly connected to qualitative methods, research in different paradigms and using the most varied methodologies is invited to present research results using this method. To do this, think about how your research can be put into a narrative that is optimized by film presentation.

References on videography:

Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458.

Kozinets, Robert V. and Russell W. Belk (2006), “Camcorder Society: Quality Videography in Consumer and Marketing Research,” in Russell Belk, ed., Handbook of Qualitative Research Methods in Marketing, Cheltenham, UK: Edward Elgar,335-344.

Authors must be vigilant and take precautions with copyright. For more information, please visit: https://support.google.com/youtube/answer/2797466?hl=en