Tracks

1. Big Data and Applied Retail Analytics: Retail metrics analysis, marketing metrics, retail ROI, customer analytics, retail predictive models, optimization models, dashboards, business intelligence, use of structured and unstructured data for retail decision.

 

2. Consumer Behavior: consumer and shopper behavior, shopping experience, value perception, co-creation of value, social networks.

 

3. Consumer Culture: identity, gender, ritual, gift, shared consumption, glocalization, acculturation, fashion, myths, ideology, subculture, consumer and brand community, market dynamics, media among other research related to CCT (Consumer Culture Theory).

 

4. Retailers’ Strategies and Management: segmentation and positioning, differentiation in retail, branding, private label, communication, merchandising, price, assortment, location, services and attendance, multichannel, e-commerce, retail globalization, diversification, omnichannel.

 

5. Human Factor in Retail Organizations: leadership and organizational culture, and training / qualification / turnover.

 

6. Retail Finance: corporate finance, corporate governance, risk management, investment, asset pricing, behavioral markets and finance.

 

7. Operations: efficient retail operation, forecasting models, measures and control of marketing, category management.

 

8. Relationship, Partnerships and Supply Chain: industry and retail relationship, distributor / wholesaler role, channel management, trade marketing.

 

9. Social Responsibility and Sustainability: sustainability in retail, sustainable production chain, conscious consumption, stores and sustainable operations, retail and stakeholder relationship, image and reputation of the company, business with social impact.

 

10. Shopper Experience: experience; customer lifetime value, customer relationship management (CRM), loyalty programs, customer engagement value; retail journey.

 

11. Digital Transformation in Retail: management of digital resources, digital capabilities, innovative business models and value proposition using digital technologies.

 

12. Market aspects of agrobusiness: marketing and strategies of agribusiness industry, food production management, analysis and propositions of strategies developed by companies and public agents in agribusiness value chains.